Guilty of using easy-to-guess passwords ("password" is not acceptable, folks), or reusing the same password on different sites? You're putting your data at risk.

Generating strong passwords (here: ) & using password managers

"If companies couldn’t use our data to target ads, they'd have no reason to gobble it up in the first place,” says @GiladEdelman.

Our CEO & Founder, @yegg, making the case on how this could

If you want to incentivize greater consumer choice in the search engine market, a properly designed and structured preference menu is a great way. But an auction format is not the proper structure, and arguably the worst possible way to implement it.

The solution is to drop the auction format, show search engines by market share (not deepest pockets), and design the menu to include many more options, avoiding false scarcity.

We demonstrated an improved design based on our research in a previous post.

Quite simply, a search preference menu that is missing the search engines consumers expect, and that is instead filled with search engines that don't deliver good consumer experiences, is a sham.

Search engines that squeeze money out of people's personal info (including ISPs) are easily able to outbid search engines like us that respect people's privacy. Yet our research shows that, after Google, people would choose DuckDuckGo second most.

In particular, an auction model disadvantages search engines that:

• Put user experience over monetization and so show fewer ads
• Put privacy before profit and so make less money per ad shown
• Give away a substantial portion of their profits to good causes

We do all three.

Google’s search preference menu for Android in the EU goes live soon. Sadly, search options are decided by a Google-designed pay-to-play auction, prioritizing their profits over your choices.

Here's why the auction model should be thrown out:

RT @thecraigmackie
I swear by DuckDuckGo. Once I started using this browser and search engine ad tracking dropped about 90%.

Turns out avoiding Facebook is not just good for your privacy, but also leads to "… improvements in well-being, and in particular in self-reported happiness, life satisfaction, depression, and anxiety.”

Calling privacy researchers & developers: we'd love to work with you to use DuckDuckGo Tracker Radar, our best-in-class tracker data set (it's what we use in our apps & extensions to block trackers)!



Clearview AI, the facial recognition company accused of breaching privacy, has itself suffered a data breach.

"… yet another sign that the potential benefits of Clearview's tech do not outweigh the grave privacy risks it poses," says @senmarkey.

Creating new online accounts from scratch is an overlooked tool in the privacy toolbox.

@davidnield points out they have "nothing attached to them, and that gives you a chance to be more careful about the data you give away."

RT @stshank
The @DuckDuckGo search engine just gave browser makers a new privacy tool to stop online tracking: Tracker Rader, a free list of internet sites that track you online.

A list of domains and companies that track your data is now freely available from DuckDuckGo.

Learn more about this step forward in privacy protection in our announcement, including technical details for researchers and developers.

To make Tracker Radar, we continually crawl the web looking for third-party code that tracks your online activity in the background. And the code behind Tracker Radar is now open source.

This means that the tracking protection in our DuckDuckGo Privacy Browser mobile apps and DuckDuckGo Privacy Essentials desktop browser extensions doesn't leak your IP address and other personal information as much to third parties.

This data improves upon existing tracker data that often contains stale entries and lead to broken websites. This allows our tracker blocking to go well beyond what most major browsers do in that we can block network connections to trackers (as opposed to just blocking cookies).

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